The Contra Costa Times is reporting that Fresh & Easy grocery store is delaying their planned expansion into Northern California and the Bay Area. Fresh & Easy styles itself as a smaller supermarket that insists on fresh food and quality produce.
The article states optimism about the future of the expansion plans for Fresh & Easy. I think that because of public distrust of publicly traded companies, some shoppers may prefer a local, known grocer/shopkeeper to a chain store. This could be a benefit for the smaller Fresh & Easy markets.
However, this may be a sign that people are less willing to spend extra money on “luxury” type food items. Whole Foods has seen a downturn in the present market.
Fresh & Easy delays local expansion – ContraCostaTimes.com.
Tags: Bay Area, California, Commercial Real Estate, Retail
